Digital Marketing Administrator

 POST:                        Digital Marketing Administrator

HOURS:                      Part time, 24 hours per week with flexibility required around weekend and evening work.

BASE:                         Bailies Coffee Roastery, Belfast

REPORTS TO:            Sales & Marketing Manager

Salary:                       Negotiable depending on experience

 Closing Date:           3oth April 2025 @ 5.00pm

 

 

The Role

As we continue to grow our business, we have new and exciting opportunity for a talented and enthusiastic digital marketing specialist to join our team.

 The Digital Marketing Administrator will be tasked with improving digital marketing activities for Bailies Coffee Roasters. The role will be responsible for growing the brand online through driving traffic to the website, improving conversation rates, and improving the overall SEO on our website.  Reporting to the Sales & Marketing Manager, this position will have responsibility for the online presence, SEO, website performance and general marketing activities.

 

KEY RESPONSIBILITIES AND DUTIES OPERATIONAL RESPONSIBILITIES

·        Develop, implement and review a digital marketing strategy alongside the wider marketing team, ensuring strategy is reflective of the overall company ambition.

·        Manage the ongoing maintenance of the website.

·        Create new online marketing content.

·        Optimise the website for the best user experience, monitoring and evaluating results and making recommendations for improvements/change.

·        Plan, create and implement PPC campaigns.

·        Responsible for Bailies SEO activity.

·        Input and assist with creative campaigns and content.

·        Manage and/or report any suspicious activity on any of the Company used platforms.  

·        Provide reports to the Sales & Marketing Manager as required.

 

 

GENERAL 

•       Promote the company positively at all times through the company values and strive to maintain and build upon the excellent reputation of the company.

•       Conduct yourself in a trustworthy, reasonable and responsible manner when undertaking your duties.

•       Promote a good and harmonious working environment where all are treated with respect and dignity and in which no form of intimidation or harassment is tolerated.

•       Abide by all company policies and procedures and ensure that these are implemented in the area of responsibility.

•       Within the context of the post, ensure full compliance with company health and safety requirements.

•       Participate in staff development and training events.

•       Any other duties deemed necessary with the postholder competency to ensure the effective operation of your role within the company.

 

 

Essential Criteria: 

·        Digital marketing experience.

·        Proficient with Google Ads

·        Experience with SEO software

·        Experience with Shopify or similar Software.

·        IT proficient in Microsoft Teams, Excel, Word and Outlook etc.

·        Great organisational, planning and time management skills and good intuition.

·        Flexible, with the ability to multi-task in a fast-paced environment.

·        Resourceful with a logical and methodological approach to problem solving.

·        Good team player combined with the ability to work on your own initiative.

 

Desirable Criteria:

·        Experience in a broadly similar industry.

·        A knowledge of coffee and the wider industry.

·        Evidence of continuing professional development.

·        Experience using Semrush software.

 

Additional Benefits:

This role will include additional benefits outside of the salary, these include: 

  • MediCash
  • Life Assurance
  • Company car or car allowance

To apply please forward your current CV outlining how you meet the requirements for the position as outlined above to: jobs@bailiescoffee.com